Pinterest can be a super effective way to market your online business or blog, especially if you’re in an industry that’s very visual or geared toward women. If you’re marketing a blog, you can automate Pinterest marketing to promote your posts and get seen by potentially thousands of people.
But if you’ve ever pinned a lot of stuff manually, you know that Pinterest can be very time-consuming, and it’s also very tempting to click on all the pretty projects and recipes on there and get sucked down the rabbit hole. 😉 But it’s possible to automate Pinterest marketing so you not only save time, you also grow your business on autopilot. Here’s how to automate Pinterest marketing.
If you’d like to learn more about growing your blog with Pinterest, check out our course Pinsaurus for more tips.
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How to Automate Pinterest
1. We’re going to be using a tool called Boardbooster to automate Pinterest.
Unlike other Pinterest schedulers that can take hours to schedule pins, Boardbooster has unique features like “looping” that allow you to fill your boards with pins initially and then loop some of the pins each day indefinitely. Once you’re set up with this system, it really is “set it and forget it.” Click here to sign up with Boardbooster.
2. Click on Pinning Tools – Campaigns. You’ll get a screen like this (but yours will be blank).
Campaigns are how you automatically schedule posts to go from a certain source board (like a “Best of Your Blog” board) onto your group boards (which you’ll need to ask the board owners to join separately and can find at PinGroupie.com).
3. If you’re completely new to Pinterest, you’ll actually have to start by manually creating all your boards and initial pins.
I would recommend starting with around 10-20 boards with at least 20-30 pins each (but eventually more like 50-100 pins per board). Once you’ve a little more established and have some followers, you can start asking to join group boards. I’m going to assume for this guide that you have this all set up already so we can get to the automating part. 🙂
If you don’t already have a “Best of [Your Blog]” board, then create one now and repin all your best pins in there. These pins should be for the best blog posts from YOUR website with bright, vertical, consistently branded pin graphics. Click here for ideas for Pinterest graphic templates, or go here to learn how to design your own Pinterest graphics.
4. Next, click on New Campaign and select Random Campaign.
Now we’re going to set up the automation to pin posts from your Best Of board to your chosen group boards. The group boards should be the same topic as your blog posts. If you have several different niches on your site, I would recommend creating secret boards on Pinterest with the best of your pins for each category to use in the campaigns in addition to the public “Best Of” board. Choose a source board from your list of boards. This will be the Best Of board or a secret board with a specific category of YOUR blog posts.
I usually use a “+” sign on my secret board titles so I know the difference between that and my regular boards. 🙂
5. Choose a target board to pin to. This will be one of your new group boards.
The group boards are designated by the little grey people icon next to their name. Check the board rules to see how many times per day you’re allowed to pin. Usually 1-3 pins per day is good, but you might want to click on the pins in the group board and see how often they’re posted and check in after a few days to make sure you aren’t spamming them (not like I’ve ever done that on accident or anything…). Choose one, click submit, then save!
Congrats, you just set up your first campaign! If all your blog posts are in one niche, you can have one Best Of board and create one campaign to pin to multiple group boards, or you can create a few secret boards with groups of your posts and then pin to more niche-specific group boards. In general, pinning more specific posts to niched down group boards does better than super general boards.
6. To maximize your Pinterest automation, use Boardbooster’s looping feature.
Head over to Pinning Tools – Looping. Then click on Add Boards and choose all of your boards (not group boards) that have around 50 or more pins each.
Choose the Multiple Pins per day and keep the other settings the same (unless you want to change them). Depending on how many pins are on your boards, I loop at least 1-5 pins per day per board. I do 1 or 2 pins on small boards (or don’t loop them at all until I have more pins), and on my biggest boards with more like 100-150 pins, I’ll loop around 3 or 4 pins a day. This is a way to recycle your Pinterest pins in front of fresh eyes so new people can see your pins each day. If you go to the trouble of curating awesome pins in the first place, it’s nice to be able to repin them from time to time to maximize your efforts.
Done! You just put your Pinterest marketing on autopilot. 🙂 Even though I pin around 100 pins per day through Boardbooster automatically, I also frequently go on Pinterest and pin new things on my boards so I’ll have new things to loop and my content stays fresh.