I recently checked the stats for my lifestyle blog and was shocked to see that we’re at over 500,000 monthly Pinterest viewers, and I’ve only been working on that blog for a couple months. Here’s how to grow a blog’s Pinterest reach in a short amount of time.
- 15+ Pinterest Group Boards for Bloggers and Entrepreneurs
- How I Grew a New Blog from 0 to 1,000 Pinterest Followers
- How I Grew a Blog to 70,000+ Page Views Per Month with Pinterest
- How to Automate Pinterest Marketing
- How to Design a Pinterest Graphic Template in Photoshop
How to Grow a Blog’s Pinterest Reach
Ok, to start I’ll say that this blog that I’m talking about – Tuxedo Cats and Coffee – is generally a lifestyle blog but is mostly focused on frugal living / saving money at the moment. So it is definitely possible to make Pinterest work for all sorts of blogs and businesses, lifestyle blogs included. I’ve also used Pinterest for my personal development / happiness blog, which you can read about here.
Here’s a screenshot of the growing stats, which now exceeds 500,000 monthly viewers. I started this blog 2 months ago.
I originally started Tuxedo Cats and Coffee as a way to combat my shiny object syndrome, but after just a month (starting at 0!) we were getting around 100,000 monthly viewers on Pinterest so I realized there was actually a lot of potential here. At the time of writing this I’m focusing on mostly frugal living blog posts and building up our store of blog posts within that niche so it will be easier to get established initially and join focused group boards. However, in the spirit of creating a blog that will store all my wild, non-related ideas and prevent me from getting distracted by shiny new ideas, I do have random blog posts on there as well, covering everything from decluttering to minimalism to recipes, party ideas, and more. Which is why I call it a lifestyle blog.
While it’s easier to get initial traction if you focus in one one niche, you don’t have to limit yourself to one topic in order to grow your blog.
Pretty much everyone says that you need to pick a very specific niche and stick with it, but I think as an entrepreneur it’s a lot easier to stick with your business long-term if you give yourself a little flexibility in what topics you cover. Now, I wouldn’t start writing about WordPress on that blog or anything, but I do have a few somewhat related topics to choose from. It’s not JUST a blog about budgeting, for example. But for the purposes of fast growth, I chose one niche (frugal living) to focus on for my initial Pinterest efforts (although, again, I do blog about other things).
To grow my Pinterest followers, I typically follow a couple hundred related users per day, and many end up following me back.
If you have a brand-new account, be very careful about not pinning or following too many people too quickly, but once you’ve been around for a few weeks, following lots of people is a great way to get new followers on Pinterest. After you have a couple thousand followers, you will start to get more organic follower growth and won’t need to manually follow people very much.
Next, my main strategy was a combination of blog posts and Pinterest group boards. I’ve written about this previously before, but basically you need to write a whole bunch of high quality targeted posts and then pin them to group boards on Pinterest. It’s also very helpful if you automate most of your activity on Pinterest, including looping your own pins and posting to group boards.
To reach the number of over 500,000 monthly viewers on Pinterest, I had around 80 blog posts on my site at the time (most of which were about frugal living or saving money), and was a member of almost 20 different group boards on Pinterest. I started off with general kinds of group boards to get traction, but those usually have very low re-pin rates. Ultimately there were just a few really great group boards among the bunch that generated most of the repins and impressions. You can use Pin Groupie to find good group boards.
I’d recommend using a tool like Boardbooster not only to automate your Pinterest account, but also to check the analytics to see where you can make the most improvements.
I’ve never been an analytical kind of person, but diving into the data made a huge, huge difference in my results. I saw that just two or three of my group boards were driving the biggest results and greatest number of repins, so I started writing blog posts that I could specifically save on these group boards. That made a HUGE difference.
My best group board was a frugal DIY board so I re-purposed and wrote new blog posts specifically so I could save them to this group board, and my stats went up right away. You can check which of your group boards have the highest repin rates (and thus are driving most of your results) by going to Reports- Board Performance in Boardbooster.
These are just a few things I did to grow my brand new blog. There is a ton more you can say about how to grow a blog’s Pinterest reach, so if you’d like to learn more about growing your blog with Pinterest, check out our course Pinsaurus for more tips. 🙂 Good luck!