I spent most of an entire year working on one of my other businesses, a personal development blog called Resilient, teaching people how to live a happier life. Here’s how I grew a blog to 70,000 page views per month with Pinterest and a whole lot of blog posts.
There was always positive feedback about it from the few people who did see it, but after almost a year of working on it, we still had barely any users for our app or visitors to our website. I was starting to get discouraged when I came up with the random idea to start a blog for Resilient (previously it was a Pinterest-like inspirational app) after I’d seen some Pinterest posts about the power of blogging, especially when combined with using Pinterest for marketing (I’ve done blogging for other businesses before this but never really harnessed its full power).
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- How to Design a Pinterest Graphic Template in Photoshop
How I Grew a Blog- The Numbers
As you can see by the Google Analytics charts below, in June 2015 we were getting about 100 page views a day or 3,500 total for the month.
And in one span of 30 days (from around December 2015 to January 2016) we got more than 70,000 page views (at the beginning of the chart page views are higher because of the holidays). At the moment we’re getting around 2,500 page views a day.
Basically I started learning as much as I could about growing your blog traffic, especially with Pinterest, and put all of that knowledge into practice straight away. Around this time I also took a life-changing course called Elite Blog Academy that really helped me take my blogging game to the next level. And the biggest thing I focused on was VOLUME. My mantra at the end of last year was EXTREME VOLUME haha.
Now, if you like to focus on quality over quantity than that probably sounds like a terrible, terrible idea. 🙂 It actually sounded like a terrible idea to me too, at first. But I went into it thinking that I wanted to make up for the last year of basically not growing at all (but still working on it every day anyway). I wanted to see some serious traction before the end of 2015 so I wouldn’t just feel like I had spent a whole year working on a project that was only reaching a few people.
What I Actually Did to Grow My Blog
Anyway, I started writing more blog posts (I had a few that I had posted on the app before but finally created a dedicated WordPress blog on a subdomain). Without marketing them, this really didn’t make a difference though. Pinterest was the game-changer for me.
(If you’d like an in-depth guide about using Pinterest, check out our course Pinsaurus.)
But then I was reading some ebooks about Pinterest and doing this blogging course and I discovered two tools that are seriously amazing called BoardBooster and Pin Groupie. Basically once you have some pins up on Pinterest, you can use Board Booster to automatically repin those pins out to your followers (so you don’t have to schedule new pins; it’s just recycling what you already have) AND also pin your own pins to group boards every day. Pinning to group boards is the key ingredient here.
How Many Times a Day Should You Be Pinning?
One thing I learned in one of the courses that was a game changer was that this super popular frugal mom blogger teaching the course was pinning up to 70-100 times PER DAY. And MOST of those pins were going out to group boards. I was used to pinning just a few things here and there and maybe doing a binge once in a while of pinning a ton and annoying all my followers, but nothing I did was regular or scheduled.
When you pin to relevant group boards, your followers don’t see it and so you aren’t annoying them. That’s how you can get away with pinning like 100 times a day. 🙂 (I don’t actually pin that much but still a decent amount). For Resilient, I pin about 40 times a day (completely automated with BoardBooster), 30 which are blog posts going out to group boards, and 10 which are inspirational quotes going out to group boards just for some variety. It’s also a good idea to add looping on your own Pinterest boards with BoardBooster so your followers see refreshed content everyday too.
Writing the Blog Posts
Once your marketing systems are in place (and preferably you have some opt-in forms and an email autoresponder set up ready to welcome in your new readers long-term), you just have to start writing blog posts. The more posts you do, the faster you’ll grow, OR if you do a few super high-quality posts, you’ll probably still grow really fast. The important thing is that your posts actually help people and give your readers at least once piece of actionable advice to take away.
For Resilient I decided to do one whole month of extreme blogging and ended up writing 5 blog posts a day (yes, five separate, unique blog posts) for 30 days, or 150 new blog posts by the end of it. In total we have about 200 blog posts now. I spent maybe 3-5 hours a day writing the posts, and that was pretty much the only thing I did. (Also, make sure you have awesome vertical graphics with your post name and related photo to promote them in a pin!).
It may take a few months for your posts to actually start getting traction on Pinterest and for you to see a major increase in readers.
How Long Should Your Blog Posts Be?
These blog posts were pretty short actually, about 300-500 words each. Some are just a list of videos (our most popular post of all time is one about the best songs for people with depression and has almost no words). I realized that since my readers have depression, reading a 2,000 word post about everything they need to know would just be too overwhelming. So I wrote short posts with usually one key takeaway or action that they could take to see a difference in their lives.
The length of your blog posts depends completely on your audience. Meet your readers where they are. Your audience might LOVE super long, in-depth guides as blog posts. You can also test out posts of different lengths to see what your readers prefer. Also, this whole strategy depends on whether your people even use Pinterest and there are relevant group boards for your topic (which you can search for using PinGroupie and then message or tag the board owner to politely ask for an invitation to pin to that board).
So, a quick recap:
1. Start with a few helpful blog posts on your site with nice Pinterest-style graphics (like at the top of this post)
2. Join group boards on Pinterest related to your blog niche with Pin Groupie (5-20 is good)
3. Use BoardBooster to pin your blog posts and other related pins every day automatically to group boards and your own boards (can do as many as 20-100+ repins per day, make sure you follow the rules for each group board though. Each board might allow only 3 pins per day)
4. Write a whole bunch of good blog posts now that your basic system is set up
5. Keep marketing them with Pinterest
6. Use opt-in forms on your site to get your new readers on your email list where you can continue a relationship with them 🙂
Where to from Here?
I’m currently trying this strategy of how to grow a blog in different industries (for Rebelsaurus, my lifestyle blog, my invitation store, and more) to see how it does.
It’s worth giving this a try since BoardBooster is free to start and Pinterest and Pin Groupie are completely free. 🙂 All it takes is a lot of hard work and writing (I estimate that I wrote more than 50,000 words in that one month of mass blogging).
If you’d like to learn more about growing your blog with Pinterest, check out our course Pinsaurus for more tips.
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