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What They Don’t Tell You About Choosing a Business Idea

Choosing a business idea at the start of your journey as an entrepreneur can be either very exciting or very frustrating – or usually, a little of both. It doesn’t have to be so hard though. Here’s what they don’t tell you about choosing a business idea.

Choosing a business idea at the start of your journey as an entrepreneur can be either very exciting or very frustrating - or usually, a little of both. It doesn't have to be so hard though. Here's what they don't tell you about choosing a business idea.

What They Don’t Tell You About Choosing a Business Idea

The truth is, your business idea doesn’t have to be unique or original.

I know, I know, that sounds like the opposite of what Silicon Valley and startups are preaching about coming up with a revolutionary idea that will change the world. And if that’s what you want, go for it.

But if you’re not quite trying to disrupt the entire universe and you’d be content with having a profitable lifestyle business, then it’s actually BETTER if your business idea has been done before, and successfully.

If someone already has a similar business out there and is doing well, that usually means it can work for you too. Think about starting a food blog, for example.

There are millions of food blogs out there. Does that mean you can’t start your own because it’s already been done before? No way! It means that it’s a proven idea that – if you can give your own unique view on things – will be much more likely to work for you than, say, a blog about the mating patterns of 18th century manatees.

When you’re starting a blog or a lifestyle business (as opposed to a high growth tech startup), what makes you stand out and gives you a competitive advantage is YOUR unique view on the world. As a one-person shop, your branding is your own personality. Your idea can have already been done before, but if you blog about things with a funny personality or teach things in a simpler way than other people or whatever it is that makes you, YOU, your blog will still find a happy place in the blogosphere. 😃

If you’d like to start your own blog, check out our free guide on how to start a blog below:

how-to-start-a-blog

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